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 When people eat sweets for reasons other than satisfying a craving, there may be more at play than just a demanding candy shop. When we're having emotional or psychological difficulties, such a bad day at work, problems with a romantic partner, stress about money, etc., our bodies send out subconscious signals for sugary foods. Recognizing these desires for what they are and learning their origins is the first step in learning to control them.

Through the analysis of consumer feedback and careful observation, we've established that the beliefs, actions, and routines that appear to result in cravings may be traced back to the people's formative years. Although it appears that secondary caregivers and peers also have a role, primary caregivers are often the most influential in this conditioning process.

Below, we outline the evidence we've gleaned from client scenarios to explain how this form of early-life conditioning occurs and why it might have lasting impacts. To help, try telling yourself, "You can't have dessert until you finish everything on your plate."

Many of our clients' parents, grandparents, and even babysitters used this kind of punishment regularly. This approach, intended to teach children self-control, backfired since it made candy into an exceptional reward and motivated them to overeat in order to earn it.

Long-term practice of this strategy causes the formation of a habit. Because of this trend, kids nowadays frequently continue to eat even when they are no longer hungry. They feel obliged to finish their meal with a sugary treat. It's human nature to continue doing things out of habit even when they're no longer necessary.

Some of our clientele typically recall receiving snacks as prizes for outstanding grades, good behavior, good sports performance, or other noteworthy accomplishments when they were younger. It will serve just to provide them an excuse not to act.

The Benefits of Continuous Practice

As a result of this conditioning, many adults report an increased craving for sweets following professional or personal achievement.

Unfortunately, the parents of a number of our customers were major perpetrators of negative conditioning when they doled out sweets to their children as a kind of punishment or a pacifier. Children in this situation were bribed with candy to calm down and behave properly.

The Aftermath of Consistent Practice: In most cases, this education led to our clients immediately seeking out sugary foods as a means of avoiding the processing and resolution of distressing sensations.


One client's upbringing was challenging, and she struggled with her weight as a result. Her grandmother had tried to ease her burden by spending time with her and taking her out for fish and chips on a regular basis. This buyer naturally saw these as pleasant, extremely personal recollections of... eating.

Long-Term Training's Consequences As soon as this client experienced negative feelings like anger, grief, disappointment, or fear, she would quickly reach for a plate of fish and chips as a means of self-soothing. Inevitably, this resulted from all the hardships I had encountered. The client gained insight into the nature of her aspirations upon learning about the conditioning reaction. She was confused as to why she'd even had them before. As was indicated earlier, this is usually the first step toward recovery.


Many of our customers have told us they struggle with sugar cravings because they were either forbade from consuming sweets or punished when they did.

The long-term conditioned response to free candy is an increased drive to consume as much as possible.


Finally, one of our customers only remembered like candy as a kid. We determined that the client's mother's "sugar addiction" was the "problem component." Her mother not only structured their days around where they might buy sweets, but she also clearly enjoyed eating them herself.


The customer was conditioned in such a way that, as an adult, she regularly gave some thought to her fondness for sweets. At the same time, she admitted that she constantly fantasized about desserts while doing anything from working to shopping to driving to socializing. As a result, her wellbeing and happiness were deteriorating. Thankfully, the issue was resolved with just one hypnotherapy session and the use of a self-help hypnotherapy CD.

sweet shop

Feel free to contribute your own experiences if you've ever experienced an emotional aversion to sweet shop, the causes of which have already been explained. We welcome the opportunity to answer your questions and offer our help. This article's primary intent is to make readers conscious of the possibility that their insatiable sweet tooth is the result of unconscious psychological or habitual behavioral responses.


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