Black Friday internet sales in the United States hit $3.34 billion last year, a 21.6% rise year-over-year. What does this signify for an online business? Increasing numbers of people are purchasing online for Christmas. Consumers are spending more time online actively searching for Black Friday offers. If you own an online business, now is the time to create your most effective Black Friday marketing strategies to boost sales this season.
How will you lead the increased number of internet shoppers
looking for the ideal holiday item? Check out our list of seven Black Friday
marketing strategies that are certain to help you run a great offer, attract an
ever-increasing stream of customers on Black Friday, and generate enormous
profits.
1. Send Your Customers a Black Friday E-Marketing Newsletter.
Before marketing activity begins, begin your plan by sending
an email newsletter to your present and potential online clients, especially if
your competitors are still considering their options. Social media is the
upswing, but email marketing is a tried-and-true method for generating sales
and customers.
According to Custora, email marketing was the key driver of
Black Friday transactions, accounting for 25.1%
of purchases during the Black Friday advertising period. In contrast, one
online retailer's email marketing strategy resulted in an increase of 330% in
sales per email sent.
How Can You Make This Strategy More Effective?
·
A compelling subject line. Because it is the
first thing your audience reads, the subject line is vital to the success of
your email marketing campaign. The subject line must attract the reader's
attention to ensure the email is open.
·
Timing is crucial. Schedule your emails
according to your time zones or the online activity peaks of your users. Email
marketing is like sprouting seeds.
·
Omit the date. Add a link to your website to the
"Add this event to your calendar" area. You do not want them to miss
out on your Black Friday offers.
·
Not all individuals are identical. Create
different email messages for your current and prospective consumers because
they have diverse demands and desires. Potential clients are more suited to a
persuading technique, such as a limited-time offer.
2. Benefit from A One-Year Landing Page
You might be familiar with the landing page strategy. How
can you make Black Friday the most successful marketing day of your life?
61% of Christmas shoppers begin their internet research
before Thanksgiving weekend, according to a report by AdWords. Suppose you
construct a new landing page yearly to promote Black Friday sales. In that
case, your search engine optimization will begin from scratch, reducing your
chances of ranking at the top of search results the following time a similar
product is searched.
This electrical shop, for instance, built an annual unified
landing page for Black Friday and got impressive and consistent positioning in
Google search results for the term "Black Friday" in the United
Kingdom.
How Can We Make This Strategy More Effective?
·
It must be enjoyable to view on all devices.
Nearly everyone has access to a smartphone or tablet with varying hardware.
Therefore, remember that poor load times and device compatibility concerns will
irritate your online clients. The button for the exit is only around the bend.
·
Enable the check-in functionality. When a
visitor visits your website, they are likely interested in what you have to
offer. To retain this interest, you must include a sign-up box for potential
buyers to get updates about the upcoming sale.
·
Always keep it green. Your page should
constantly have current material, so internet users should always find your
Black Friday and Cyber Monday page pertinent, regardless of the season.
3. Promote Black Friday and Cyber Monday Sales On Social Media Platforms.
According to a survey, Black Friday and Cyber Monday were
mentioned in 3.8 million social media postings. You must recognize such a vast
number of online shoppers. Black Friday social media marketing planning is
thrilling and challenging because everything occurs in real time. You can see
what others are saying in a moment, and they expect you to act swiftly. To
increase sales, you must alter your social media posts before, throughout, and even
after Black Friday and Cyber Monday.
Remember to promote on Facebook, Instagram, TikTok, and
other social platforms, since people spend more and more time perusing their
favorite social platforms' news feeds.
How Can This Strategy Be Made More Effective?
·
Find the optimal posting time. Schedule your
social media posts around peak usage times.
·
Do not leave unanswered comments. People are
quite impatient. Thus, it would help if you swiftly answered concerns or
inquiries in your articles.
·
Request for action While the iron is hot,
strike. Always express the next step you want your clients to take, such as
"Visit our website" or "Find out more."
4. Incorporate A Referral Scheme into Black Friday Promotions.
According to Nielsen's study on consumer trust in advertising,
word-of-mouth is the most trusted type of advertising. This indicates that the
majority of individuals heavily rely on the views of others when making
purchase decisions. According to another study, engaged customers are more
likely to improve brand loyalty and profitability than other customers.
In just 15 months after its start, the renowned referral
program of a file-hosting business increased its user base by 3,900%. This
research demonstrates that creating a referral program is a cost-effective method
for achieving both short- and long-term effects.
Make This Strategy More Effective.
·
Make it irresistible. When creating a referral
program, you must consider how successful referrals will be rewarded. There are
numerous ways to design a profitable reward system that is appealing. Consider
what will appeal to your intended audience. Your reward system wastes effort if
it fails to attract clients.
·
Indicate the time-sensitive nature of the award.
A sense of urgency is crucial to the success of a referral campaign. You will
miss numerous sales possibilities if a referral waits too long to act.
·
Make it a viral event. Social media is an
excellent place for acquiring referrals; therefore, encourage your audience to
discuss your companies. With the power of social media sharing, more people
will become aware of your brands and visit your website via advertisements,
posts, or tweets from their friends:
5. Add A Countdown Timer Requiring Prompt Action.
Customers can be somewhat hesitant. Before pressing
"Buy," customers prefer to compare your products with those of your
competitors. 94% of internet customers spend time comparing prices, and 36%
spend more than 30 minutes before making a purchase choice, according to a
survey comparing prices. By incorporating a countdown timer into your promos,
you will assist your clients in making a quick decision and closing the
transaction at that precise moment.
How Can You Make This Strategy More Effective?
There should be a countdown timer on each of the following:
·
Every product - Include the date and hour at
which a certain product will be sold.
·
These mailings will help build anticipation in
the days or weeks leading up to Black Friday and Cyber Monday.
·
Landing page: A timed banner on the website will
indicate when the sale will begin, allowing visitors to begin buying online in
advance.
·
Social Media Posts: You can put a countdown
timer on your social media page to promote the event and let clients know when
they can reschedule.
6 - Cross-Sell and Upsell Using Discounts
Upselling and cross-selling are effective strategies for
capitalizing on the opportunity to sell more products to website visitors.
Create bundles of three or four complementary products and sell them at a
discount to your clients. When customers actively seek discounted bundles on
major shopping days, such as Black Friday and Cyber Monday, these package deals
perform exceptionally well.
How Can You Make This Strategy More Effective?
·
Copy that provides genuine value to the
customer: Your offer's message is the persuasive sales content that persuades
the buyer to accept the offer. Ensure that the copy provides genuine value to
the customer by polishing it.
·
Create a sense of shortage or urgency: Mention
in your offer that there are only a few goods remaining or that it is only
valid till midnight. People are more likely to make impulsive purchases when
there is a time crunch or a limited supply of a product.
7 - Create A Commotion with A Flash Sale
Typically, a flash sale is a limited-time promotion. It's an
exciting method for generating anticipation and increasing sales before Black
Friday and Cyber Monday. It can be a few hours before the scheduled event, but
it is also a good idea to do so two days beforehand.
Trials of flash sales indicate that traffic increases by
51%, conversion rates increase by 50%, and sales increase by 236%. Flash sales
can be challenging. Before using this approach, you must establish constraints
and requirements thoroughly.
How Can You Make This Strategy More Effective?
·
Promote special offers in the headline.
Customers can be informed in advance of a flash sale by posting a header banner
on the website. This banner can rapidly attract clients' attention because it
remains visible as they navigate the website. Thus, you can inform consumers
about the approaching deal without disrupting their purchasing process.
·
The limitation is crucial. Even if you wish to
sell everything, you must limit the significant number of things during a flash
sale. In a flash sale, limiting the offer should be the main focus. In addition
to restricting the number of available products, timing is also crucial. Even
the word "flash" implies that your timing must be lightning-quick.
·
Promote your unavailable products. Those of your
products that were sold out during the flash sale should be advertised. Remind
your customers that these things will be available soon on Black Friday or
Cyber Monday, so they should exercise patience.
Intelligent Differentiation
Every online marketer hopes to increase sales around Black
Friday and Cyber Monday, but the holiday season's tremendous influx of
advertisements challenges them to think outside the box.
To expedite your Black Friday marketing campaigns, utilize
the strategies above and observe a corresponding change.
