If you have a solid marketing strategy, don't forget to add images to your website. The importance of images nowadays is undeniable. Statistics show that articles that contain images are viewed much more than those published without illustrations. Undoubtedly, pictures are beautiful and add colour to a website. In this article, we will discuss some common mistakes to avoid when placing images on your site.
Table of Content
1: Reducing the Size of the Image
4: Use the Correct File Extensions
1: Reducing the Size of the Image
Many visitors will wait no more than three seconds for an image to load on a laptop or desktop computer. They also wait more than five seconds if they use a cell phone. Therefore, if an image takes more than five seconds to load on these devices, you risk losing many potential customers.
You need to reduce the image size to 700 KB maximum. This way, images will load faster, regardless of the user's device.
2: Rename the Files
The importance of renaming files should not be underestimated. It would help if you did not give default names to your images. For SEO reasons, you can fill in the image name with your most important keyword.
You can also write a description and add the essential keyword for proper optimization. If you don't follow this convention, search engines will not be able to include the images in their databases.
3: Add a Description
As for the photos, don't forget the Alt tags. These are primarily textual alternatives to images. Always add an informative description if you want your site to rank well in the major search engines.
The description should be written in English for all photos. Also, don't mistake including too many keywords or phrases, as this will degrade your search engine ranking.
4: Use the Correct File Extensions
Make sure your website contains suitable types of image files. Today, images can be created in various formats to suit your needs. The most commonly used file extensions are JPG, JPEG and PNG, with PNG being the best choice if you want to keep the quality of your photos, no matter how often you edit and save them.
5: Don't Use Distorted Images
Another problem that often arises when editing images is image distortion. Make sure the image has not been stretched. It would help if you always worked with the original version of the desired photo; in Photoshop, you can use the preview function to compare different photo versions.
Generally, the following five common mistakes should be avoided when publishing images on websites.
